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Hi I Am
Darrel
Pontejo 🤙

13+ years of Experience as an SEO in the Philippines

Full-stack marketer and SEO Project/Digital Marketing Manager specializing in SEO, GEO (AI-search optimization), Local SEO, and WordPress development (including Claude-assisted builds) — plus general VA support in the Philippines. Turns Google rankings and AI-search citations into revenue for growing businesses.

About Me

A full-stack marketer turning search visibility into revenue for 13+ years.

I specialize in technical SEO, GEO (AI search / generative engine optimization), WordPress and Shopify development, and paid media — building the site and the strategy together instead of handing off between specialists. As search shifts from ten blue links to AI-generated answers, I optimize for both: ranking in Google and getting cited by ChatGPT, Gemini, and AI Overviews. That means one person handling technical fixes, content structure, site builds, and ad spend, so nothing gets lost in translation between a developer, an SEO, and a media buyer.

Over 13+ years, I’ve worked across agencies and in-house teams in the Philippines, running SEO and paid media for businesses in competitive local and ecommerce markets. I build and maintain the sites I optimize, so technical fixes ship in hours, not weeks, and I use paid media data to inform organic strategy rather than running them as separate tracks. The goal on every project is the same: more qualified traffic, more citations in AI search, and more revenue — not just better rankings on a report.

Experience
2026
Shopify Developer and SEO Manager
Mara Diamonds

Built and customized the Shopify website while managing SEO strategy, including keyword research, on-page optimization, and site structure improvements to increase organic traffic and conversions.

2025
Digital Marketing Manager (SEO & PPC)
Patrola Law

Managed SEO and Google Ads campaigns to increase leads and improve ROI. Handled technical and on-page SEO, optimized PPC performance, and led a team to execute marketing strategies aligned with business goals.

2024 – 2025
SEO & WordPress Web Developer
Global Staff Network

Optimized multiple client websites for higher search visibility and improved user experience — technical SEO audits, resolving indexing/crawl issues, and implementing structured data.

2023 – 2024
Digital Marketing Manager (SEO & PPC)
Significant.com.au

Led full digital strategy including SEO, content planning, social media, and performance marketing across on-page content, local SEO, and technical fixes.

2022 – 2023
Marketing Director
CreativeBlox USA

Led digital marketing efforts including SEO, PPC, and social media campaigns; developed keyword strategies and optimized landing pages for conversions.

2020 – 2023
Project Marketing Manager (SEO, Web, PPC & Social)
The Speed Up Co

Oversaw a team handling SEO, paid advertising, and web development projects; set up and optimized PPC campaigns and WordPress websites.

2016 – 2018
SEO Specialist
The Land Geek — Phoenix, AZ

Increased organic search visibility through technical audits, keyword optimization, and link-building; implemented on-page improvements leading to significant traffic gains.

2014 – 2018
SEO Manager
ApprovedFans.com — Raleigh, NC

Led SEO initiatives to strengthen online rankings and brand authority through technical enhancements, backlink acquisition, and content optimization.

2014 – 2020
SEO & Marketing Team Manager
BuyCurvy.com — Jonesboro, AR

Managed SEO and marketing team for this eCommerce brand, growing organic sales and online visibility through keyword research and content marketing.

2014 – 2016
SEO Manager, Web Developer & Social Media Specialist
Lagerstein.com — Brisbane, AU

Developed and managed the official band website, optimizing for SEO and fan engagement through web development and content creation.

2013 – 2014
SEO Specialist
Just Simply Outsourcing Worldwide — Davao

Performed keyword research, technical audits, and link-building to boost client rankings and online visibility.

Certifications
Google Ads Search Certification
Google
Jan 23, 2024
Backlink Management Course
Semrush Academy
Jan 23, 2025
Google Analytics Individual Qualification
Google
Dec 16, 2019
Google Ads Search Certification
Google
Dec 16, 2019
Google My Business
Google
Dec 16, 2019
Search Advertising Assessment
Academy for Ads
Jun 7, 2017
The Numbers
13+
Years of
experience
60+
Websites
completed
11
Companies
served
6
Countries
worked in
Latest Posts

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How I Work

Digital Growth Process

A structured approach across SEO, WordPress development, AI-to-WordPress integration, PPC, and full digital marketing management — from audit to a measurable, scaling result.

Audit & Strategy

A full technical, content, and competitive audit to find what’s actually holding rankings and revenue back, then a prioritized roadmap built around your goals.

Technical Audit Competitor Analysis Keyword Research
Build & Optimize

Site builds, technical fixes, content, and AI-search optimization executed directly — no handoff delay between strategy and implementation.

WordPress / Shopify On-Page SEO GEO / AI Search
Scale & Report

Ongoing PPC and organic performance tracking, with monthly reporting that ties traffic and rankings back to real revenue.

PPC Management Monthly Reporting Continuous Iteration
Contact

Let’s Grow Your Traffic, Rankings, and Revenue

Open for SEO, WordPress development, and digital marketing management — full-time or project-based. Get in touch for a free website audit or to discuss a role.