Hi I Am
Darrel
Pontejo 🤙
13+ years of Experience as an SEO in the Philippines
Full-stack marketer and SEO Project/Digital Marketing Manager specializing in SEO, GEO (AI-search optimization), Local SEO, and WordPress development (including Claude-assisted builds) — plus general VA support in the Philippines. Turns Google rankings and AI-search citations into revenue for growing businesses.
Featured Case Studies
A full-stack marketer turning search visibility into revenue for 13+ years.
I specialize in technical SEO, GEO (AI search / generative engine optimization), WordPress and Shopify development, and paid media — building the site and the strategy together instead of handing off between specialists. As search shifts from ten blue links to AI-generated answers, I optimize for both: ranking in Google and getting cited by ChatGPT, Gemini, and AI Overviews. That means one person handling technical fixes, content structure, site builds, and ad spend, so nothing gets lost in translation between a developer, an SEO, and a media buyer.
Over 13+ years, I've worked across agencies and in-house teams in the Philippines, running SEO and paid media for businesses in competitive local and ecommerce markets. I build and maintain the sites I optimize, so technical fixes ship in hours, not weeks, and I use paid media data to inform organic strategy rather than running them as separate tracks. The goal on every project is the same: more qualified traffic, more citations in AI search, and more revenue — not just better rankings on a report.
Built and customized the Shopify website while managing SEO strategy, including keyword research, on-page optimization, and site structure improvements to increase organic traffic and conversions.
Managed SEO and Google Ads campaigns to increase leads and improve ROI. Handled technical and on-page SEO, optimized PPC performance, and led a team to execute marketing strategies aligned with business goals.
Optimized multiple client websites for higher search visibility and improved user experience — technical SEO audits, resolving indexing/crawl issues, and implementing structured data.
Led full digital strategy including SEO, content planning, social media, and performance marketing across on-page content, local SEO, and technical fixes.
Led digital marketing efforts including SEO, PPC, and social media campaigns; developed keyword strategies and optimized landing pages for conversions.
Oversaw a team handling SEO, paid advertising, and web development projects; set up and optimized PPC campaigns and WordPress websites.
Increased organic search visibility through technical audits, keyword optimization, and link-building; implemented on-page improvements leading to significant traffic gains.
Led SEO initiatives to strengthen online rankings and brand authority through technical enhancements, backlink acquisition, and content optimization.
Managed SEO and marketing team for this eCommerce brand, growing organic sales and online visibility through keyword research and content marketing.
Developed and managed the official band website, optimizing for SEO and fan engagement through web development and content creation.
Performed keyword research, technical audits, and link-building to boost client rankings and online visibility.
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Explore recent insights and articles
Ranking Is No Longer Enough — What Actually Drives Visibility in AI Search
by Darrel | May 5, 2026 | SEO Blog
Ranking Is No Longer Enough — What Actually Drives Visibility in AI Search SEO Blog Ranking Is No Longer Enough — What Actually Drives Visibility in AI Search 5 May 2026 By Darrel Pontejo SEO Blog 7 min read Last updated: May 5, 2026 — actively monitored as the AI...
Google Search Rankings Are Moving Again — Here’s What’s Actually Happening
by Darrel | Apr 29, 2026 | SEO Blog
Google Search Rankings Are Moving Again — Here's What's Actually Happening SEO Blog Google Search Rankings Are Moving Again — Here's What's Actually Happening 29 April 2026 By Darrel Pontejo SEO Blog 6 min read Last updated: April 29, 2026 — actively monitored as...
Personal Branding for SEO Professionals
by Darrel | Apr 21, 2026 | SEO Blog
Personal Branding for SEO Professionals: How to Build Authority in 2026 In today’s evolving search landscape, technical skills alone are no longer enough. If you want to stand out in SEO and AI platforms, you need more than rankings—you need recognition. Personal...
Digital Growth Process
A structured approach across SEO, WordPress development, AI-to-WordPress integration, PPC, and full digital marketing management — from audit to a measurable, scaling result.
A full technical, content, and competitive audit to find what's actually holding rankings and revenue back, then a prioritized roadmap built around your goals.
Site builds, technical fixes, content, and AI-search optimization executed directly — no handoff delay between strategy and implementation.
Ongoing PPC and organic performance tracking, with monthly reporting that ties traffic and rankings back to real revenue.
Let's Grow Your Traffic, Rankings, and Revenue
Open for SEO, WordPress development, and digital marketing management — full-time or project-based. Get in touch for a free website audit or to discuss a role.